School fair toolkit: everything you need to run an SFC stand at your school fair

[.style-intro]Setting up a stall at your school summer or winter fair is a great way to get this conversation going with other parents. It’s relaxed, fun, and an opportunity to meet other families who might be thinking the same things as you. Our downloadable asset pack includes flyers, banners, interactive games and more – everything you need to create the freshest and most revolutionary stand at the fair![.style-intro]

How to run a brilliant SFC stall at your school fair

Relaxed, friendly and full of familiar faces, school fairs offer the perfect moment to connect with other parents – many of whom are likely wondering the same things as you – and plant the seed of something powerful.

It’s also great for ongoing visibility. When SFC becomes a regular presence at school events, it helps make the movement feel like part of the furniture: a comfortable, non-confrontational presence that everyone knows about and can dip into when they’re ready.

You don’t need to be an expert – just someone who cares and wants to connect. The aim isn’t to persuade or pressure, but to create a friendly space where people feel safe to ask questions, pick up a flyer, and realise they’re not alone.

Top tips for your stall

• Keep it welcoming: A smile and a low-key “Hi, feel free to take a flyer” is all it takes to break the ice.
• Offer something fun: Our live survey activity poster gives people a reason to stop and engage. You could also have pens and paper, and ask children to draw their best day ever and pin them up on a board. Or have a lucky dip box with sweets and SFC stickers. Some groups have even chopped up a watermelon to hand out free slices – wholesome but fun (and very on-brand!).
• Have a few talking points ready: People often ask “What’s this all about?” or “Isn’t it just inevitable that kids get phones?” A few clear, kind responses can help keep the tone positive and curious.
• Let people lead the conversation: Some might want to talk about their own worries or concerns about smartphones, others might just take a flyer. Either way is a win – you’ve helped plant a seed.
• Display a signup sheet: Invite parents to leave their name and email if they’d like to hear more or join a local WhatsApp group. You can also display a poster with your SFC regional community QR code.

Don’t worry about getting it perfect

You don’t need to convince everyone or have all the answers. Just showing up and offering a different way of thinking is more powerful than you know. These conversations often start small – but they ripple out, and start to shift the culture in your school.