Change is contagious
Smartphone Free Childhood isn’t a campaign – it’s a culture shift. And it’s catching fire across the country and all over the world.
The conversation is shifting. Families are pushing back. And the pressure to hand over a smartphone “because everyone else has one” is finally starting to crack.
Most importantly, childhoods are changing. Every year of delay is a win. Every unbought smartphone, every deleted app, every honest conversation – it all adds up.
This is how change happens: step by step, conversation by conversation, family by family.
Key SFC stats
✍️ 140,000+ Parent Pacts signed
🌐 350,000+ people in our online communities
💬 80,000+ members in our WhatsApp network
🧭 200+ engaged Regional Leaders
🌍 32 global SFC offshoots
🏛️ 100s of mentions in Parliament
Parents are stepping up, together
The Parent Pact – launched in September 2024 – now has over 140,000 signatories from over 40% of schools in the UK.
Parents are coming together to delay smartphones and give their children the chance to grow up at their own pace. This is how we shift the social norm – not in one fell swoop but with thousands of families united in making the same choice.
Celebrities. Playgrounds. Parliament.
Support has come from all corners – from celebrities like Paloma Faith and Benedict Cumberbatch, to artists, headteachers, academics, healthcare professionals, MPs and parents chatting at the school gates.
Everyone agrees: smartphones are shaping childhood in ways we can’t ignore. And change is overdue.
The world is watching
No other country has built a grassroots movement quite like Smartphone Free Childhood.
Parents from around the globe are working on replicating the model. There are already offshoots in over 30 countries. And international interest is growing fast, with SFC featured everywhere from The New York Times to CNN to Davos.
It’s proof that this isn’t just a British issue. It’s a generational one.
From our community
Endorsements
This campaign is so, so impressive. Feargal Sharkey did this with our rivers; you have done it with smartphones. I salute you.
Smartphone Free Childhood is the most remarkable grassroots movement I’ve seen in my 20 years in frontline politics
It’s phenomenal, enormously heartwarming. Parents are communicating properly about this issue and feel a little bit less alone.
I love what Smartphone Free Childhood are doing, because I believe this is the most urgent public health issue of our time. It’s not just a parent issue, it’s a human issue.
I think SFC is a remarkable group and the Parent Pact is a remarkable idea. I am trying to get all my son’s friends’ parents to sign it
I think this is one of the most pressing issues facing society today, and I'm so glad that SFC are bringing parents together to do something about it.
This is just the start
The most exciting part of all? We’re just getting started. Together, we’re pushing back against the status quo – and reclaiming childhood for good.
