Together we’re powerful
Governments need to do more to protect children from addictive algorithms and harmful content. Much more.
But, as parents today, we don’t have time to wait for more studies, more debates or more delays for regulation to take hold.
Our children’s futures are at stake, so we need change, right now.
And by working together, we’re creating it.
It starts by delaying, together
Smartphones are the gateway to social media and the Wild West of the internet.
If children don’t have 24/7 access in their pockets, everything changes.
The longer we wait to give our children smartphones, the more time they have to learn, grow and develop away from addictive algorithms and the anxiety machine of social media.
That’s why we say delay, delay, delay.

The Parent Pact makes it easy
We know that being the lone parent saying no is hard. But when we delay together – as families and communities – it becomes easy.
That’s the whole point of our Parent Pact – a collective agreement to delay getting our kids smartphones until at least 14, and social media 16.
It’s organised around school communities – so the more of us who sign it in any area, the more powerful it becomes.

We’re not anti-tech we’re pro childhood
Every family’s path will be different. But here’s one that’s working for many.




Everyone has a role to play
Everyone with a stake in the future of the next generation has a role to play to play in this movement.
Parents, teachers, health professionals, grandparents, politicians – and young people themselves.
Together we must reject the broken narrative that childhood mediated by screens and algorithms is the only way forward.
And the more of us who join the movement, the faster we’ll reclaim childhood for kids everywhere.
