Give the gift of a smartphone-free Christmas
Every year, kids put “smartphone” at the top of their Christmas list.
But that shiny new device comes with hidden extras no parents would choose:
Late-night doomscrolling, group-chat dramas, algorithms that don’t switch off… even when the fairy lights do.
That’s why more and more parents are choosing to delay smartphones this year. It's the simplest way to keep the magic of childhood alive — at Christmas and beyond.
Christmas classics with a modern twist
Our new billboards look like traditional festive cards…until you spot the glow of the smartphone stealing the moment.
They capture what so many parents are feeling:smartphones creeping into the magic of childhood – and the growing number of families gently saying “not yet.”
Help us spread the message
This Christmas, you can do more than like the movement – you can post it!
We’ve printed our nostalgic Christmas cards with a twist for you to send to friends, teachers, MPs… anyone. They’re charming, cheeky, and totally free – you just pay postage.
Wondering why so many families are choosing to delay?
Hundreds of thousands of families are choosing to delay smartphones and social media - together
The Parent Pact is taking off across the UK. And the more of us who sign, the more powerful it becomes.
